Issue ¹2, 2000
About the almanach
Today there is a multitude of both traditional and digital telephone
directories, guidebooks and advertisement magazines, providing information about various companies' activities
(their addresses and telephones, their price policies, strategic partners, etc.) And yet the
specific people behind these companies are often left out of the picture.
"Personalities of St. Petersburg" is an original guide to our city with
a permanent Internet representation at http://www.ceo.spb.ru/journal,
registered in 180 world search engines. The creation of our almanach has allowedus to put together useful information about the city's social and business
elites. The almanach does not limit itself to biographical data, but forms a
series of personal interviews, in which the main characters reveal their
opinions, their social life and hobbies. An interview may be accompanied by
archive photos, by reviews of the person's business and social activities, by
information about his or her firm. For source information on participating firmsand advertisement, a special section is formed, in which the firms' contact
logos and other useful information will be stored.
The interview is formed by analysing existing publications and
questions by previous inquiry of business partners, the competition and
the media. The interview does not rule out provocative questions, but its
contents must in
all cases be verified by its participant. The participant answers questions on
or her firm's development history, on his or her role in the business, on
methods of interaction with long-term clients, partners and colleagues. Besides
this, the interview contains questions about the participant's personal
characteristics, his or her family life and hobbies.
As a result of the interview, a personal portrait of a statesman, a
businessman or a social figure is formed. The contents of an interview do not
exceed two or three pages in the A4 format, including supplementary data.
The specifics of the distribution system
Considering the fact that St. Petersburg's active business development
has sharply increased the clients' as well as the general public's interest
towards enterprise leaders, the almanach assumes a special system of
Free delivery is made to city and regional administrations, to heads of military and security organizations, to the media, to General Consulates of foreign
countries and trading companies' representations. Depending on the issue's
topics, the almanach is distributed at various international exhibitions,
and technology fairs, congresses and other public events. A separate address
is being formed for free topic-based deliveries. A portion of the almanachs
given out to interview participants.
The almanach is a magazine-type edition in the A4 format (215*260 mm).
Its tentative size is 60 pages (20 in colour and 40 black-and-white), including
the cover. Chalked offset paper. The circulation is 10,000 copies, which may be
supplemented if needed.